Targeting Emerging Consumer Segments The Conscientious Consumer
Targeting Emerging Consumer Segments The Conscientious Consumer
Introduction
Regardless of affluence, Conscientious consumers have emerged from the recession with the flexibility to repay their debts on time every month, and this reliability along with other key attitudes and behaviours mean they are represent a valuable segment for FS providers to target. Providers must understand what these consumers want and how their Conscientious status influences their behaviour. http://www.tinyurl.com/ybgcjvv
Scope
* Using data from our global FSCI survey this report profiles the attitudes and behaviours of the emerging Conscientious consumer segment
* The report identifies these consumers and analyses the drivers of their future behavior
* The report provides concrete actions for FS providers to position themselves competitively in order to capture a share of the Conscientious wallet
Highlights
Their appetite for notice savings accounts matches that of instant access savings, and yet a significantly higher number look to other providers for this product. The apparent preference for holding instant access savings products with the primary bank is therefore misleading.
Though seemingly debt-averse, Conscientious consumers have more credit cards than the average consumer. Since Conscientious consumers pay off their debts every month, this would therefore imply that they are attracted to credit cards for some other purpose not because they require credit, but because their credit cards offer some other value.
The very term ”Conscientious” implies concern for more emotive factors surrounding product choice. It findings confirm that green or ethical concerns are a key part of the value they seek in their products, and this is significantly more important to this segment than it is to the average consumer.
Reasons to Purchase
* Access the results of Global FS Consumer Insight survey in order to profile this key emerging Conscientious segment.
* Identify why the Conscientious consumers are potentially the most profitable segment and predict their future behaviors.
* Identify strategies you can take to effectively gain share of the Conscientious wallet.
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